The space at 52 East 54th Street, which opened the following year, was as original, chic, and idiosyncratic as one would expect from Spry. A notice about its opening in the New York Times described “white as the decoration motif throughout.” The monochrome design proved a wonderful foil for the displays of flowers that graced the floors, niches, cabinets, and pedestals. The architect Harold Sterner, who had done Helena Rubinstein’s Fifth Avenue beauty emporium, designed curving walls upholstered in a thickly stuffed-and-tufted white fabric— it looked as if a chesterfield sofa had cut loose and spread itself across the perimeter—and accented them with nubby white curtains and pelmets. The dramatic lighting included a recessed checkerboard ceiling panel and a large aluminum-clad pillar with fluorescent strips running from a circular pedestal at its base and extending up through the ceiling. For furnishings, Spry chose white rattan seating and tables from her friend Syrie Maugham’s shop.